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Objective Being the only furniture brand with furniture from across the globe in the existing market, the brand wants to communicate this unique selling proposition to its customer category.
The challenge Because of the high value proposition, a major chunk of the TG was hesitant to choose the brand
The solution Reposition the brand with a unique colloquial campaign that directly communicates the brand USP
The result We will be able to create an original brand position besides boosting sales through store walk-ins
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