Overview Changing the perception of people about organ donation and surgery

Media Online (Youtube/Facebook/Twitter)

The Challenge To boost organ donation and surgery in general without affecting the human sentiments

The Solution Created a feel-good movie around the life of a real-life liver transplant patient

The Result The video reaches more than 1,00,00,000 people organically in 15 days, more than 1,00,000 shares, more than 1,00,000 comments and engagements