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Some Scars are worth it
Overview To establish the brand supremacy in surgical procedures
Media Print – TVC – Radio – Online
The Challenge Hide the sensitive issues from the public and avoid fear of surgery
The Solution We have not used a single surgery image throughout the campaign but resonated the positive message by telling THE SECOND LIFE stories of people from different walks of life
The Result The hand-picked stories of driver, headload worker, 2-5 year old kid and a Christian priest worked well among the target audience and it engaged the public thanks to the brilliant story telling approach
Teaser TV commercial
Teaser TV commercial
Display Boards
Lifts Ads
Railway Station Display Board
Stall Design