Some Scars are worth it
Overview
To establish the brand supremacy in surgical procedures
Media
Print – TVC – Radio – Online
The Challenge
Hide the sensitive issues from the public and avoid fear of surgery
The Solution
We have not used a single surgery image throughout the campaign but resonated the positive message by telling THE SECOND LIFE stories of people from different walks of life
The Result
The hand-picked stories of driver, headload worker, 2-5 year old kid and a Christian priest worked well among the target audience and it engaged the public thanks to the brilliant story telling approach
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