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Some Scars are worth it
Overview To establish the brand supremacy in surgical procedures
Media Print – TVC – Radio – Online
The Challenge Hide the sensitive issues from the public and avoid fear of surgery
The Solution We have not used a single surgery image throughout the campaign but resonated the positive message by telling THE SECOND LIFE stories of people from different walks of life
The Result The hand-picked stories of driver, headload worker, 2-5 year old kid and a Christian priest worked well among the target audience and it engaged the public thanks to the brilliant story telling approach
Teaser TV commercial
Teaser TV commercial
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