To popularise Silent MRI technology
Print, Social Media
To help people who haven’t gone through an MRI scan differentiate the sound difference of silent MRI technology and conventional MRI
Created a microsite incorporating the sound of silent MRI and conventional MRI. The visitor can listen to the sound of the conventional MRI upon visiting the page and clicking on the silent MRI icon, the visitor can experience the silence promised by silent MRI. The campaign, brought out at the time of Diwali, also conveyed a message on celebrating Diwali silently.
It reached a wide audience, spread the message of how patient-friendly silent MRI is and made more people opt for silent MRI