Music of Hope
To create the cancer awareness among the public and the message ‘ Early detection is cure’
Video clippings, mobile app, outdoor and print, radio
To spread the messages of Hope along with the message ‘ Early detection is cure’.
A campaign called ‘Join the Wave’ was created. Besides musician Stephen Devassy, a cancer survivor himself was endorsed to promote the campaign through his musical concert. A social media campaign was also taken off to spread the message. A Facebook App was created through which the users can share cancer messages and those shared were given free passes for the concert.
A long-lasting impression of the brand was created. The campaign gained a momentum in social media and created a wave among the public