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Mindray
Overview Increased brand reach, brand recognition, brand recall, product introduction and product promotion through customized brand solutions
Media Newsletter
The Challenge Taking products and services of the company to targeted customers through specific branding solutions so as to educate them and generate genuine leads
The Solution Keeping the content as the major player, through customized newsletter and dedicated SMS services, the brand and its products were introduced to customers. The SMS service to the customers during different events earned the company many a genuine lead. The newsletter, titled ‘MindFocus’, was much appreciated for both its design and content.
The Result The content and SMS initiatives have drawn many customers towards the company. The newsletter, through its highly informative content, provided clarity about the company and its products and services to customers. Besides, the number of genuine leads soared up, resulting in the increase in sales.
Flayer
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