Establishing Bridgeway Motors as a customer-friendly dealer of Mercedes-Benz
Online and offline
The presence of a competitor who was in the field for a century
The Mercway, a community and a platform for all Mercedes-Benz owners & fans to reach out to each other and communicate their stories, anecdotes and life around Merc was created
Within a few days of the launch, thousands of branded content was pushed on different media. Within the first month, nine percent of total sales inquiries were generated through digital media.