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The Mercway
Overview Establishing Bridgeway Motors as a customer-friendly dealer of Mercedes-Benz
Media Online and offline
The Challenge The presence of a competitor who was in the field for a century
The Solution The Mercway, a community and a platform for all Mercedes-Benz owners & fans to reach out to each other and communicate their stories, anecdotes and life around Merc was created
The Result Within a few days of the launch, thousands of branded content was pushed on different media. Within the first month, nine percent of total sales inquiries were generated through digital media.
Delivery Card
Flayer
Registration Counter
Digital