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Objective One among the very few builders in the state with multiple township projects, always delivering more than initially promised to its clients. In prelude to the NRI season, the brand wants to communicate this as a USP
Media Outdoor
The challenge With two township projects in progression, the brand wants to position itself above other brands by highlighting its USPs. It is important to keep the brand promises intact apart from communicating them easily to the customers.
The result The campaign has resulted in generating enquiries on the value added features of all the products.