Offline Integration for Online Conversation
To create a buzz around the launch of the brand
Social and customer magazine
The presence of long-time competitors in the market and their high followers across the target market make the job of creating the initial brand pull difficult among the luxury class audience
And the solution was native advertising integrated with social conversation.
We decide to join a luxury media group with good presence in the target market to bring in as many influencers as possible in the shortest possible time thus creating high offline and online engagement. The brand, in association with the media group, handpicked the target audience and through live, delayed content delivery reaches more audience of similar interest and economic class. Followed by a magazine, AUTOKRAFT, that reaches more customers through hotspots and direct delivery.
In one day, we reach lakhs of people organically and more brand reach through follow content delivery.